Class from 16:30 - 18:10 every Wednesday in room 210.
11.10.17 |
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Introduction.
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Course outline.
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List student business ideas and let each student briefly present his idea, vision and
motivation. What is the specific opportunity?
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Tests of an entrepreneurial opportunity (from John Bates LBS):
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Does the opportunity match my experience, skills and interests?
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Can I recruit and lead the team needed to exploit the opportunity?
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Is the timing of the opportunity right?
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Does the opportunity constitute a scaleable (and saleable) business?
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Does the opportunity offer good margin potential?
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Am I developing an opportunity or simply an idea?
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Homework: Prepare initial business plan including detailed product description as well as
target market, competition and SWOT analysis, financial planning etc. to be submitted in
Trello.
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18.10.17 |
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25.10.17 |
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Each student briefly presents his/her initial plan followed by critical discussion.
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Explain product placement, target market and SWOT analysis as well as cost planning.
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Homework: Students refine their initial plan and submit it in Trello.
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8.11.17 |
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Students refine their initial plan and get individual coaching.
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Initial discussion of successful pitching: Believe in your idea, have done your homework
→ convincing body language.
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Homework: Prepare pitch.
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15.11.17 |
Guest lecture by Benoit Fortemps and Diego Debiasio.
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22.11.17 |
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24-26.11.17 |
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29.11.17 |
- Review of startup weekend
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What worked what did not?
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What did you like, what not?
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Lessons learned?
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